Smith, P: Marketing Communications
(Sprache: Englisch)
The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools...
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The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. Marketing Communications covers every aspect of marketing communications in a unique challenging, and often entertaining, style. This European text, has been referred to by the Chartered Institute of Marketing as a marketing major alongside the world's best American authors. With a plethora of examples and new case studies, as well as online support material for lecturers and students, this essential textbook will guide you through everything you need to know about the changing face of marketing.
Autoren-Porträt von P. R. Smith, Ze Zook
PR Smith, Ze Zook
Bibliographische Angaben
- Autoren: P. R. Smith , Ze Zook
- 2011, 5th edition, XVIII, 483 Seiten, Maße: 19,2 x 24,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749461934
- ISBN-13: 9780749461935
Sprache:
Englisch
Rezension zu „Smith, P: Marketing Communications “
"This is the single most comprehensive marketing communications text...essential reading for anyone moving up the marketing ladder." Prof Merlin Stone, IBM Professor of Relationship marketing, Bristol Business School, UWE "I recommend this book whether for a student getting to grips with the subject or a practitioner seeking to maximize ROI from the promotional budget." Jorian Murray, Managing Director, DDB London "...filling and comprehensive [...] I'd recommend you give it space on your book shelf, and once a week turn off the computer and open the book. For most us, there will be something to learn. (4* review)" B2B Marketing Magazine
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