Social Employee: How Great Companies Make Social Media Work
(Sprache: Englisch)
Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEEIncludes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom"Great brands have always started on the inside, but why are companies taking so long to...
Leider schon ausverkauft
versandkostenfrei
Buch (Kartoniert)
22.46 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Social Employee: How Great Companies Make Social Media Work “
Klappentext zu „Social Employee: How Great Companies Make Social Media Work “
Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEEIncludes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom"Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand"Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing , and coauthor, Facebook Marketing"Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management"This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review" The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content RulesAutoren-Porträt von Cheryl M. Burgess, Mark Burgess
Mark Burgess is associate professor at Oslo University College, Norway, and a member of SAGE, USENIX and the IEEE. He is an internationally respected scientist both in Computer Science and the Theoretical Physics and has won various prizes for his work on Computer Immunology and GNU cfengine. He was recently awarded The SAGE 2003 Professional Contribution Award, "For groundbreaking work in systems administration theory and individual contributions to the field".
Bibliographische Angaben
- Autoren: Cheryl M. Burgess , Mark Burgess
- 2013, 288 Seiten, mit Schwarz-Weiß-Abbildungen, Maße: 15,4 x 22,5 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071816410
- ISBN-13: 9780071816410
- Erscheinungsdatum: 01.09.2013
Sprache:
Englisch
Kommentar zu "Social Employee: How Great Companies Make Social Media Work"
0 Gebrauchte Artikel zu „Social Employee: How Great Companies Make Social Media Work“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Social Employee: How Great Companies Make Social Media Work".
Kommentar verfassen