Luttrell, R: Social Media
(Sprache: Englisch)
Updated to reflect the latest technological innovations-and challenges-Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media...
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Updated to reflect the latest technological innovations-and challenges-Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others; - discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and - real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals
Bibliographische Angaben
- Autor: Regina Luttrell
- Third Edition, 246 Seiten, Maße: 17,8 x 25,4 cm, Taschenbuch, Englisch
- Verlag: Rowman & Littlefield Publishers
- ISBN-10: 1538110792
- ISBN-13: 9781538110799
- Erscheinungsdatum: 28.06.2018
Sprache:
Englisch
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