Social Responsibility and Business, International Edition
(Sprache: Englisch)
SOCIAL RESPONSIBILITY AND BUSINESS, 4e, International Edition introduces a strategic social responsibility framework for courses that address the role of business in society. Social responsibility is presented as the extent to which a business adopts a...
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SOCIAL RESPONSIBILITY AND BUSINESS, 4e, International Edition introduces a strategic social responsibility framework for courses that address the role of business in society. Social responsibility is presented as the extent to which a business adopts a strategic focus for fulfilling the economic, legal, ethical, and philanthropic responsibilities expected by all its stakeholders. In this fourth edition, the authors present the most up-to-date findings in the field, describe best practices, encourage student decision-making, provide cutting-edge cases, and inspire the application of social responsibility principles to a variety of situations and organizations. The soft cover format is affordable to students and provides more opportunities for instructors to supplement the course content or to further customize the content to meet their needs. Additionally, a comprehensive teaching and learning package ensures that business students understand and appreciate concerns about businessethics, social auditing, corporate social responsibility, corporate governance, sustainability, and a host of other factors involving a global perspective for todays business leaders.
Autoren-Porträt von O. C. Ferrell, Thorne McAlister, Linda Ferrell
O.C. Ferrell ist Professor für Marketing und Mitarbeiter für kreative Businessstrategien an der Anderson Schule für Management sowie der Universität New Mexiko.
Bibliographische Angaben
- Autoren: O. C. Ferrell , Thorne McAlister , Linda Ferrell
- 2011, 4th ed., 656 Seiten, Kartoniert (TB), Englisch
- Verlag: South Western College
- ISBN-10: 0538466863
- ISBN-13: 9780538466868
Sprache:
Englisch
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