Soft Power in China
Public Diplomacy through Communication
(Sprache: Englisch)
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites...
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Klappentext zu „Soft Power in China “
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
Inhaltsverzeichnis zu „Soft Power in China “
Introduction: China's Search of Soft Power; J.Wang The Expansion of China's Public Diplomacy System; I.d'Hooghe China's Image Projection and Its Impact; H.Wang China's International Broadcasting: A Case Study of CCTV International; X.Zhang The Evolving Chinese Government Spokesperson System; N.Chen Chinese Corporate Diplomacy: Huawei's CSR Discourse in Africa; L.Tang & H.Li National Image Management Begins at Home: Imagining the New Olympic Citizen; J.de Kloet , G.Pak , L.Chong & S.Landsberger Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay; H.Li China's Image Management Abroad, 1920s-1940s: Origin, Justification and Institutionalization; Y.Z.Volz Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China; J.Polumbaum
Autoren-Porträt
Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA
Bibliographische Angaben
- 2010, 1st ed. 2011., 219 Seiten, Maße: 21,6 cm, Kartoniert (TB), Englisch
- Herausgegeben von Wang, J.
- Verlag: Palgrave Macmillan
- ISBN-10: 1349291374
- ISBN-13: 9781349291373
Sprache:
Englisch
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