Solution Business

Driving Growth and Profit With Solution Business.- Develop Solutions: Identifying New Value Creation Opportunities.- Create Demand: Generating Sales Opportunities.- Sell Solution: Turning an Opportunity to an Order.- Deliver Solution: Securing Customer Value Creation and Firm Value Capture.- Solution Platform: Foundation for Sustainable Success.- Making It Happen: Are You Ready for Solution Business?.

Professor Kaj Storbacka
University of Auckland Business School

M.Sc (naval architecture), Aalto University, School of Science

M.Sc (business admin), Hanken School of Economics

Ph.D. (marketing), Hanken School of Economics

Dr. Storbacka is one of the global forerunners in the field of developing customer oriented business models. He has thirty years of experience as a strategy consultant to major European and global companies - in finance, media, travel, retail, utility, manufacturing and telecommunications.Dr. Storbacka is one of the global forerunners in the field of developing customer oriented business models. He has thirty years of experience as a strategy consultant to major European and global companies - in finance, media, travel, retail, utility, manufacturing and telecommunications.

Dr. Storbacka is a frequent speaker at internal seminars for major global corporations, at Executive MBA programs and leading management development institutions in Europe, Asia and the US.

He has previously held professor chairs at Hanken School of Economics in Finland and at Nyenrode Business Universiteit in the Netherlands. In 1994, he founded Vectia Ltd., a management consultancy focusing on customer oriented strategy, solution business development and customer experience management. He is now on the board of Talent Vectia Ltd., the largest consulting firm in Finland and since 2004, on the board of the Strategic Account Management Association (SAMA).