Some Stories: Lessons from the Edge of Business and Sport

Name: Some Stories: Lessons from the Edge of Business and Sport
Brand: PATAGONIA INC
SKU: 129804472
Price: 41.00 EUR
Availability: OutOfStock

(Sprache: Englisch)

Autor: Yvon Chouinard

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Some Stories: Lessons from the Edge of Business and Sport, Yvon Chouinard

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Patagonia is planning full-scale promotion campaign worth over $50,000

Full PR campaign, including pre-publication (BLADs and flip-book), reviews in business, sports, climbing, fishing magazines

Full social media campaign, including Patagonia...

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Produktinformationen zu „Some Stories: Lessons from the Edge of Business and Sport “

Klappentext zu „Some Stories: Lessons from the Edge of Business and Sport “

Patagonia is planning full-scale promotion campaign worth over $50,000

Full PR campaign, including pre-publication (BLADs and flip-book), reviews in business, sports, climbing, fishing magazines

Full social media campaign, including Patagonia Books and Patagonia (brand)

TV, including CBS Sunday Morning and radio campaignfor the book, including PR, social media (books and brand), in-store promotion

Author appearances on various news shows, including CBS Sunday Morning

Inhaltsverzeichnis zu „Some Stories: Lessons from the Edge of Business and Sport “

Preface

Minutes-Southern California Falconry Club

Lessons from the Edge

Letter to Dave and Ann Croft

Introduction to Climbing and Surfing in the 1950s

Remember That Big Storm

The Master's Apprentice

The North Wall of Mount Edith Cavell

Quarter Dome - North Face

Modern Yosemite Climbing

Sentinel Rock: A New Direct North Wall Route

Personal Notes from the North American Wall

Muir Wall - El Capitan

Letter to Malinda Pennoyer

Fun Hogs

Thoughts on Climbing in the Kaisergeberg

Coonyard Mouths Off

Das Tent

Letter to Ken Wilson, Mountain Magazine, Chouinard Cerro Torre

On Tump Lines

All That Glitters Isn't Gold

Coonyard Mouths Off - Part II

Salsipuedes

Excerpts from Climbing Ice

My Life on Ice

The Myth of Powder

Pinhead's Progress

One-Way Trip on the Clarks Fork

'Opihi Man by Claire Chouinard and The Rest of the Story

Dear Mum

The Secret Weapon

Seaweed Salad

Attack of the Killer Limpets

Eat da Bait!

Bad Day at Flat Rock

Further Adventures with the Atoll Man: A Month at Sea and on Land

Foreword to No Bad Waves

Dear Claire

A Miracle in Calcutta

Dear Mister President

Why Voting Is Not a Waste of Time

An Introduction to Glenn Exum

Memorial for Dick Pownal

Eulogy for Bruce Hill

Why a Tools Conference, Patagonia's Tools for Grassroots Activist

We Lost a Chief - Doug Tompkins

Measuring Time

The Minestrone Hatch

Sucker Cakes

Bhutan Brown Trout

The Pack

A Good Skunking

Lessons from a Simple Fly

Threats to Coldwater Fisheries

The Responsible Economy

Do Good

Zen Lessons

Autoren-Porträt von Yvon Chouinard

Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California.

Bibliographische Angaben

Autor: Yvon Chouinard
464 Seiten, Maße: 22,8 x 25,2 cm, Gebunden, Englisch
Verlag: PATAGONIA INC
ISBN-10: 1938340825
ISBN-13: 9781938340826
Erscheinungsdatum: 23.04.2019

Sprache:

Englisch

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