Sounds Like Branding
Use the Power of Music to Turn Customers into Fans
(Sprache: Englisch)
Sounds Like Branding is an 'ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and finally to the music branding embraced...
Leider schon ausverkauft
versandkostenfrei
Buch (Kartoniert)
19.80 €
9 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Sounds Like Branding “
Sounds Like Branding is an 'ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and finally to the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola. Sounds Like Branding is an 'ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and finally to the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola.
Klappentext zu „Sounds Like Branding “
Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world's most famous brands have been turning to music and artists to engage the public in a way they could never do alone. Why? Because music speaks to our emotions, brings people together and starts conversations. If it's used correctly, it can turn a one-off purchaser into a loyal fan.Sounds Like Branding is, in its author's words, an 'ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola.
What marketers need to know today is not what music to run in the background to an ad, but how a brand 'sounds'. This book is essential reading for any brand manager looking for a competitive edge in an increasingly cluttered media landscape.
Autoren-Porträt von Jakob Lusensky
Jakob Lusensky left his career as an international DJ to become CEO of the global music branding agency Heartbeats International. He is one of the world's leading consultants in music and branding and his clients include Absolut Vodka, Carlsberg and Unilever. He has been interviewed and profiled in BusinessWeek, Advertising Age and Billboard magazine and speaks frequently at international branding and marketing conferences. In 2010, he was invited to take part in the prestigious TED Talks event in Tokyo (www.ted.com).
Bibliographische Angaben
- Autor: Jakob Lusensky
- 2011, 176 Seiten, Maße: 19,8 cm, Kartoniert (TB), Englisch
- Verlag: Bloomsbury Specialist
- ISBN-10: 140815143X
- ISBN-13: 9781408151433
- Erscheinungsdatum: 03.08.2011
Sprache:
Englisch
Kommentar zu "Sounds Like Branding"
0 Gebrauchte Artikel zu „Sounds Like Branding“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Sounds Like Branding".
Kommentar verfassen