Spa Business Strategies
A Plan For Success
(Sprache: Englisch)
Spa Business Strategies: A Plan for Success is a unique, must-have resource for any professional who wants to learn more about the business and marketing strategies vital to owning and operating a day spa. This book takes a thoughtful and interactive...
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Spa Business Strategies: A Plan for Success is a unique, must-have resource for any professional who wants to learn more about the business and marketing strategies vital to owning and operating a day spa. This book takes a thoughtful and interactive approach to the subject matter, and the easy-to-read language and user-friendly format provide the spa owner, manager, or potential spa owner with an opportunity to tackle some of the more important tasks necessary to develop successful business practices. Important business concepts such as marketing, financing, utilizing technology, promoting sales, improving communication, and developing excellent customer service skills are discussed, among others. The author uses thought-provoking questionnaires, targeted worksheets, and practical examples to illustrate key concepts. The text is also focused on encouraging the day spa owner or manager to develop critical thinking skills that will promote solid business practices and sustain the continued growth of the day spa industry over time.
Inhaltsverzeichnis zu „Spa Business Strategies “
Chapter 1: Analyzing the MarketChapter 2: Getting Down to Business
Chapter 3: Purchasing a Day Spa
Chapter 4: Architecture and Design
Chapter 5: Choosing Products and Equipment
Chapter 6: Techno- Savvy or Utilizing Technology
Chapter 7: Marketing Strategies
Chapter 8: Developing Marketing Materials
Chapter 9: Sales and Services
Chapter 10: Policies and Procedures
Chapter 11: Maintaining Your Business
Conclusion
Reference
Bibliographische Angaben
- Autor: Janet M. D'Angelo
- 2005, Kartoniert (TB), Englisch
- Verlag: Cengage Learning EMEA
- ISBN-10: 1401881645
- ISBN-13: 9781401881641
Sprache:
Englisch
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