Sport and the Media

The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive audiences and advertising revenues to the media. As such, the sport media relationship must be managed.
Sport & the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses that need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations.
After using this book throughout the course of a semester of study a student will understand the:
Historical development of sport and the media
Current commercial and contextual relationships between the media and sport industries
Ways in which audiences and advertisers drive the media coverage of sport
Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products
Ways in which the media represents sport in order to sell it
Through an understanding of these issues, it is expected that the student will have the foundation knowledge that will enable he or she to implement successful sport media management. As such, after using this book throughout the course of a semester of study a student will have developed a range of skills and be able to:
Plan for sport media coverage throughout the course of a season or year
Use a range of promotional tools and strategies as appropriate to the requirement and context (such as e-release, media conference, etc.)
Manage the media image of athletes within a sport organisation and be aware of the ways in which the media will seek to use those athletes
Manage the