Sport and the Media
Managing the Nexus
(Sprache: Englisch)
Any successful manager in sport must have a clear understanding of how the media works and the skills to manage the communication process. Now in a fully revised second edition, Sport and the Media is the only textbook to combine in-depth analysis of the...
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Produktinformationen zu „Sport and the Media “
Any successful manager in sport must have a clear understanding of how the media works and the skills to manage the communication process. Now in a fully revised second edition, Sport and the Media is the only textbook to combine in-depth analysis of the sport media industry with a clear guide to practical sport media management skills. This updated edition includes a wider range of examples and cases, as well as four completely new chapters covering social media, managing the media, the sports journalist and the role of the sport media manager. A new companion website provides additional teaching and learning materials, including PowerPoint slides, teaching cases and assessment questions.
Klappentext zu „Sport and the Media “
Any successful manager in sport must have a clear understanding of how the media works and the skills to manage the communication process. Now in a fully revised second edition, Sport and the Media is the only textbook to combine in-depth analysis of the sport media industry with a clear guide to practical sport media management skills. This updated edition includes a wider range of examples and cases, as well as four completely new chapters covering social media, managing the media, the sports journalist and the role of the sport media manager. A new companion website provides additional teaching and learning materials, including PowerPoint slides, teaching cases and assessment questions.
Inhaltsverzeichnis zu „Sport and the Media “
Preface Section 1: Sport Media Foundations 1. Sport and the Media: A Defining Relationship 2. The Evolution of the Nexus: Understanding the Game Section 2: Sport Media Landscapes 3. The Sport and Media Industries: Meeting the Global Players 4. Broadcast Rights and Revenue: Putting up Big Numbers 5. Sport Media Regulation: Making the Rules Section 3: Sport Media Professionals 6. Sport Journalists: Friend or Foe? 7. Sport Media Relations Practitioners: Inside the Team Section 4: Sport Media Strategies 8. Sport Media Planning and Promotion: The Foundations of Coverage 9. Sport Media Communications: Feeding the Media 10. Sport Media Interactions: Working with the Media 11. Sport and Social Media: Keeping up with the Tweets, Posts and Links 12. Major Sport Event Media Management: Controlling the Chaos 13. Managing Crises, Scandals and Reputations: Not All Publicity is Good
Bibliographische Angaben
- Autoren: Matthew Nicholson , Anthony Kerr , Merryn Sherwood
- 2015, 2. Aufl., 316 Seiten, 14 Schwarz-Weiß-Abbildungen, mit Abbildungen, Maße: 24,6 cm, Kartoniert (TB), Englisch
- Verlag: Taylor & Francis
- ISBN-10: 0415839823
- ISBN-13: 9780415839822
Sprache:
Englisch
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