Sport Public Relations: Managing Stakeholder Communication
(Sprache: Englisch)
Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, business like approach to the practice of public relations in sport.
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Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, business like approach to the practice of public relations in sport.
Inhaltsverzeichnis zu „Sport Public Relations: Managing Stakeholder Communication “
Chapter 1. Introducing Sport Public Relations Chapter 3. Creating Public Relations Campaigns
Chapter 4. Using the Internet in Sport Public Relations
Chapter 6. Focusing on the Sport Organization¿Media Relationship
Chapter 9. Staging Interviews, News Conferences, and Media Events
Chapter 10. Communicating in Times of Crisis
Chapter 15. Legal and Ethical Dimensions of Sport Public Relations
Autoren-Porträt von G. Clayton Stoldt, Stephen W. Dittmore, Scott E. Branvold
G. Clayton Stoldt, is a professor and chair of sport management at Wichita State University in Kansas. He has taught and conducted research in sport public relations since 1998.
Bibliographische Angaben
- Autoren: G. Clayton Stoldt , Stephen W. Dittmore , Scott E. Branvold
- 2012, 373 Seiten, Maße: 21,6 x 27,9 cm, Gebunden, Englisch
- Verlag: HUMAN KINETICS PUB INC
- ISBN-10: 073609038X
- ISBN-13: 9780736090384
Sprache:
Englisch
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