Start-up
A Practical Guide to Starting and Running a New Business
(Sprache: Englisch)
This guide for aspiring entrepreneurs offers a one-stop-shop for people with a bright idea but little business experience. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
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This guide for aspiring entrepreneurs offers a one-stop-shop for people with a bright idea but little business experience. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
Klappentext zu „Start-up “
This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
Inhaltsverzeichnis zu „Start-up “
- How Good Is Your Idea?- How Can You Protect Your Ideas?
- What Is a Company?
- How Do You Market Your Product?
- How Do You Raise Finance?
- How Do You Create a Financial Model?
- How Do You Write a Business Plan?
- Your Role and Your Team
- What Next?
Bibliographische Angaben
- Autor: Tom Harris
- 2010, 165 Seiten, 25 Schwarz-Weiß-Abbildungen, Maße: 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Springer
- ISBN-10: 3642069533
- ISBN-13: 9783642069536
Sprache:
Englisch
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