Strategic Intentions of Multinational Joint Ventures
Two Giants in the Consumer Electronic Industry
(Sprache: Englisch)
The current economic situation is characterized by an increasing importance of globalization, a rapid and heavy competitive market structure. The world of international business experiences drastic developments which offer opportunities but also challenges...
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The current economic situation is characterized by an increasing importance of globalization, a rapid and heavy competitive market structure. The world of international business experiences drastic developments which offer opportunities but also challenges and risks. Strong rivalries and competition encourage the intentions of multinationals to join forces in order to penetrate elected markets. Such cooperative strategies represent an exciting theory, but their implementation turns out to be very difficult. In this work the author examines in particular the nature of international joint ventures and the strategic intensions for multinationals to form this cooperation. This is demonstrated by means of a case study in the consumer electronic industry, LG Electronics and Philips Electronics are the two participants who formed an international joint venture. It is illustrated how their motives and reasons have evolved and changed over time, and how the different cultures influence the overall performance of this form of cooperation. This work is supposed to comprehend the motives which drive companies to build joint ventures, on an international basis, and with multinational partners.
Klappentext zu „Strategic Intentions of Multinational Joint Ventures “
The current economic situation is characterized by an increasing importance of globalization, a rapid and heavy competitive market structure. Theworld of international business experiences drastic developments which offer opportunities but also challenges and risks. Strong rivalries and competition encourage the intentions of multinationals to join forces in order to penetrate elected markets. Such cooperative strategies represent an exciting theory, but their implementation turns out to be very difficult. In this work the author examines in particular the nature of international joint ventures and the strategic intensions for multinationals to form this cooperation This is demonstrated by means of a case study in the consumer electronic industry, LG Electronics and Philips Electronics are the two participants who formed an international joint venture. It is illustrated how their motives and reasons have evolved and changed over time, and how the different cultures influence the overall performance of this form of cooperation. This work is supposed to comprehend the motives which drive companies to build joint ventures, on an international basis, and with multinational partners.
Autoren-Porträt von Sibylle Busonero
Sibylle Busonero completed her studies as Bachelor of Arts in International Business Administration after several stays abroad and an apprenticeship in International Administration. Her allover international orientation in education enabled her to find a job in a global company where she now enjoys working in the Internet Advertising marketplace.
Bibliographische Angaben
- Autor: Sibylle Busonero
- 2008, 92 Seiten, Maße: 17,2 x 24 cm, Kartoniert (TB), Englisch
- Verlag: VDM Verlag Dr. Müller
- ISBN-10: 3836449382
- ISBN-13: 9783836449380
Sprache:
Englisch
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