Strategic Management: Concepts plus MyManagementLab
(Sprache: Englisch)
With MyManagementLab pack. Global edition.
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Produktdetails
Produktinformationen zu „Strategic Management: Concepts plus MyManagementLab “
With MyManagementLab pack. Global edition.
Inhaltsverzeichnis zu „Strategic Management: Concepts plus MyManagementLab “
PART 1: Overview of Strategic Management Chapter 1: The Nature of Strategic Management PART 2: Strategy Formulation Chapter 2: The Business Vision and Mission Chapter 3: The External Assessment Chapter 4: The Internal Assessment Chapter 5: Strategies in Action Chapter 6: Strategy Analysis and Choice PART 3: Strategy Implementation Chapter 7: Implementing Strategies: Management and Operations Issues Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4: Strategy Evaluation Chapter 9: Strategy Review, Evaluation, and Control PART 5: Key Strategic Management Topics Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability Chapter 11: Global/International Issues PART 6: Strategic Management Case Analysis
Bibliographische Angaben
- Autor: Fred David
- 2010, 13th edition, 400 Seiten, Maße: 21,7 x 28,1 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall
- ISBN-10: 1408259222
- ISBN-13: 9781408259221
Sprache:
Englisch
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