Strategic Management: Creating Competitive Advantages, Global Edition
(Sprache: Englisch)
Strategic Management: Creating Competitive Advantage , Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary...
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Strategic Management: Creating Competitive Advantage , Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.
Inhaltsverzeichnis zu „Strategic Management: Creating Competitive Advantages, Global Edition “
Part One: Strategic Analysis Chapter 1 Strategic Management: Creating CompetitiveAdvantages
Chapter 2 Analyzing the External Environment ofthe Firm: Creating Competitive Advantages
Chapter 3 Assessing the Internal Environmentof the Firm
Chapter 4 Recognizing a Firm's Intellectual Assets:Moving beyond a Firm's TangibleResources
Part Two: Strategic Formulation
Chapter 5 Business-Level Strategy: Creating andSustaining Competitive Advantages
Chapter 6 Corporate-Level Strategy: CreatingValue through Diversification
Chapter 7 International Strategy: Creating Valuein Global Markets
Chapter 8 Entrepreneurial Strategyand Competitive Dynamics
Part Three: Strategic Implementation
Chapter 9 Strategic Control and CorporateGovernance
Chapter 10 Creating Effective Organizational Designs
Chapter 11 Strategic Leadership: Creating a LearningOrganization and an Ethical Organization
Chapter 12 Managing Innovation and FosteringCorporate Entrepreneurship
Part Four: Case Analysis
Chapter 13 Analysing Strategic Management Case
Bibliographische Angaben
- Autoren: Gregory G. Dess , G. T. Lumpkin , Alan B. Eisner
- 2014, 7th Ed., 522 Seiten, Maße: 25,4 cm, Kartoniert (TB), Englisch
- By Dess, Gregory G.; Dess, Gregory G.; Eisner, Alan B. et al.
- Verlag: McGraw-Hill Higher Education
- ISBN-10: 0077161092
- ISBN-13: 9780077161095
Sprache:
Englisch
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