Strategic Management for Hospitality and Tourism
Content and process
(Sprache: Englisch)
Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely...
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Produktinformationen zu „Strategic Management for Hospitality and Tourism “
Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations. Key features: ? Cutting edge approach: applies advance and recent strategic management views into tourism and hospitality field. ? Critical treatment: provides critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field.
Klappentext zu „Strategic Management for Hospitality and Tourism “
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of PowerPoint presentations, extra case studies, additional exercises and web links to aid both teaching and learning.
Inhaltsverzeichnis zu „Strategic Management for Hospitality and Tourism “
Part1: Introduction to Strategy 1.Introduction to Strategic Management 2. Strategic Management in Hospitality and Tourism Part 2: Strategy Context Chapter 3. The Hospitality and Tourism Industry Context 4. The Organizational Context Part 3: Strategy Content 5. Business Level Strategies 6. Corporate Level Strategies 7. Network Level Strategies Part 4: Strategy Process 8. Strategic Planning or Strategic Thinking 9. Strategy Formation 10. Strategy Implementation and Change Part 5: Synthesis 11. Relating Content, Process and Context
Bibliographische Angaben
- Autoren: Fevzi Okumus , Levent Altinay
- 2010, 348 Seiten, mit zahlreichen Abbildungen, Maße: 18,8 x 24,4 cm, Kartoniert (TB), Englisch
- Verlag: Taylor & Francis
- ISBN-10: 075066522X
- ISBN-13: 9780750665223
- Erscheinungsdatum: 20.01.2010
Sprache:
Englisch
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