Strategic Management in Action
(Sprache: Englisch)
For undergraduate and graduate courses in Strategic Management. Current theories and practice in an interesting, engaging, and easy-to-read format. Strategic Management in Action presents current strategic management theories and practice in an engaging and...
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For undergraduate and graduate courses in Strategic Management. Current theories and practice in an interesting, engaging, and easy-to-read format. Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing students with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action. The fifth edition of Strategic Management in Action continues its commitment to currency and includes new and updated cases and examples featuring well-known companies.
Inhaltsverzeichnis zu „Strategic Management in Action “
Chapter 1 Introducing the Concepts Chapter 2 The Context of Managing Strategically Chapter 3 Doing an External Analysis Chapter 4 Doing an Internal Analysis Chapter 5 Functional Strategies Chapter 6 Competitive Strategies Chapter 7 Corporate Strategies Chapter 8 Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits Appendix 1 How To Do a Comprehensive Case Analysis Appendix 2 Sample Case Analysis Appendix 3 Comprehensive Strategy Cases
Bibliographische Angaben
- Autor: Mary K. Coulter
- 2009, 5th Ed., 336 Seiten, Maße: 20,2 x 25,5 cm, Kartoniert (TB), Englisch
- Verlag: PEARSON EDUCATION
- ISBN-10: 0137042868
- ISBN-13: 9780137042869
Sprache:
Englisch
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