Strategic Management of Technological Innovation
(Sprache: Englisch)
Suitable for the Technology and Innovation Management course, this book offers an approach that synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis.
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Suitable for the Technology and Innovation Management course, this book offers an approach that synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis.
Inhaltsverzeichnis zu „Strategic Management of Technological Innovation “
1 Introduction PART ONE Industry Dynamics of Technological Innovation 2 Sources of Innovation 3 Types and Patterns of Innovation 4 Standards Battles and Design Dominance 5 Timing of Entry PART TWO Formulating Technological Innovation Strategy 6 Defining the Organization's Strategic Direction 7 Choosing Innovation Projects 8 Collaboration Strategies 9 Protecting Innovation PART THREE Implementing Technological Innovation Strategy 10 Organizing for Innovation 11 Managing the New Product Development Process 12 Managing New Product Development Teams 13 Crafting a Deployment Strategy INDEX
Autoren-Porträt von Melissa A. Schilling
One of CWL HIll's studens at UW
Bibliographische Angaben
- Autor: Melissa A. Schilling
- 2010, 3. Auflage, 288 Seiten, mit Schwarz-Weiß-Abbildungen, Maße: 88 x 35 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Higher Education
- ISBN-10: 0071289577
- ISBN-13: 9780071289573
Sprache:
Englisch
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