Strategic Marketing Decisions
(Sprache: Englisch)
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date...
The 07/08 editions contains new case studies which help keep the student up to date...
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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Written specially for the Strtegic Marketing Decisions module by the Senior Examiner
The only coursebook fully endorsed by CIM
Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Bibliographische Angaben
- 2007, Kartoniert (TB), Englisch
- Verlag: Butterworth-Heinemann
- ISBN-10: 0750684151
- ISBN-13: 9780750684156
Sprache:
Englisch
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