Strategic Marketing Problems

Contents Preface CHAPTER 1: Foundations of Strategic Marketing Management Appendix: A Sample Marketing Plan CHAPTER 2: Financial Aspects of Marketing Management CHAPTER 3: Marketing Decision Making And Case Analysis CHAPTER 4: Opportunity Analysis, Market Segmentation and Market Targeting Toucon Collections, Inc. Roger A. Kerin and Robert A. Peterson Zenith Pet Foods Roger A. Kerin Shoes for Moos, Inc. Kenneth G. Hardy and Herb MacKenzie Jones*Blair Company Roger A. Kerin Duncan Industries: Opportunities in the European Union Gordon H. G. McDougall Frito-Lay(R) Dips Roger A. Kerin and Jeanne Bertels South Delaware Coors, Inc. James E. Nelson and Eric J. Karson CHAPTER 5: Product and Service Strategy And Brand Management Dr Pepper/Seven Up, Inc.: Squirt(R) Brand Roger A. Kerin Zoecon Corporation: Insect Growth Regulators Roger A. Kerin and Larry Smith Skin-Tique Corporation Roger A. Kerin Peace Memorial Hospital: Downtown Health Clinic Roger A. Kerin Procter & Gamble, Inc.: Scope Gordon H. G. McDougall and Franklin Ramsoomair Qingdao Haier Ltd.: Considering the Maytag Acquisition Roger A. Kerin Frito Lay Company: Cracker Jack Roger A. Kerin CHAPTER 6: Integrated Marketing Communication Strategy and Management Crestfield Furniture Industries, Inc. (A) Roger A. Kerin Crestfield Furniture Industries, Inc. (B) Roger A. Kerin Cadbury Beverages, Inc.: CRUSH(R) Brand Roger A. Kerin Amber Inn & Suites, Inc. Roger A. Kerin Drypers Corporation: National Television Advertising Campaign Roger A. Kerin Craft Marine Corporation Roger A. Kerin and Robert A. Peterson Godiva Europe Jean-Jacques Lambin CHAPTER 7: Marketing Channel Strategy And Management Hawaiian Punch Roger A. Kerin Glofish William H. Cunningham and John Silby Butler Swisher Mower and Machine Company: Evaluating a Private Brand Distribution Opportunity Roger A. Kerin and Wayne Swisher Goodyear Tire and Rubber Company Roger A. Kerin Peak Garage Door, Inc. Roger A. Kerin Merton Industries: The Wholesale