Strategic Modelling and Business Dynamics

About the Author. Foreword. Preface and Acknowledgements. How to Use This Book. Chapter 1: The Appeal and Power of Strategic Modelling. Introduction. A New Approach to Modelling. The Puzzling Dynamics of International Fisheries. Model of a Natural Fishery. Operating a Simple Harvested Fishery. Harvesting in Bonavista, Newfoundland: A Thought Experiment. A Start on Analysing Dynamics and Performance Through Time. Saving Bonavista: Using Simulation to Devise a Sustainable Fishery. Dynamic Complexity and Performance Through Time. Preview of the Book and Topics Covered. Appendix: Archive Materials from World Dynamics. References. Chapter 2: Introduction to Feedback Systems Thinking. Ways of Interpreting Situations in Business and Society. A Start on Causal Loop Diagrams. Structure and Behaviour Through Time: Feedback Loops and the Dynamics of a Slow to Respond Shower. From Events to Dynamics and Feedback: Drug related Crime. Purpose of Causal Loop Diagrams: A Summary. Feedback Structure and Dynamics of a Technology Based Growth Business. Causal Loop Diagrams: Basic Tips. References. Chapter 3: Modelling Dynamic Systems. Asset Stock Accumulation. The Coordinating Network. Modelling Symbols in Use: A Closer Look at Drug related Crime. Equation Formulations. Experiments with the Model of Drug related Crime. Benefits of Model Building and Simulation. References. Chapter 4: World of Showers. Getting Started. Inside World of Showers. Simulations of World of Showers B. References. Chapter 5: Cyclical Dynamics and the Process of Model Building. An Overview of the Modelling Process. Employment and Production Instability: Puzzling Performance Over Time and Computations in Production Control. Modelling Workforce Management and Factory Production Dynamics. Equation Formulations in Workforce Management. Chronic Cyclicality in Employment and Production and How to Cure It. Modelling for Learning and Soft Systems. Appendix 1: Model Communication and Policy Structure Diagrams. Appendix

John Morecroft is Adjunct Associate Professor of Management Science and Operations at London Business School where he teaches system dynamics, problem structuring and strategy to MBAs and executives. He develops models and simulators to study the long-term performance of firms and industries. He has collaborated with a wide range of organisations from Royal Dutch/Shell to BBC World Service and Harley Davidson. Before joining London Business School he was on the faculty of MIT's Sloan School of Management where he received his PhD.