Strategy
A View from the Top (An Executive Perspective)
(Sprache: Englisch)
Gain a strategic edge in today's business world. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new...
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Gain a strategic edge in today's business world.
This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities.
The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.
Inhaltsverzeichnis zu „Strategy “
Chapter 1: What is Strategy? Chapter 2: Strategy and Performance Chapter 3: Analyzing the External Strategic Environment Chapter 4: Analyzing an Industry Chapter 5: Analyzing an Organization's Strategic Resource Base Chapter 6: Formulating Business Unit Strategy Chapter 7: Business Unit Strategy: Contexts and Special Dimensions Chapter 8: Global Strategy Formulation Chapter 9: Corporate Strategy: Shaping the Portfolio
Bibliographische Angaben
- Autoren: Cornelis A. De Kluyver , John A. Pearce
- 2011, 4th ed., 211 Seiten, Maße: 17,9 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: PEARSON EDUCATION
- ISBN-10: 0132145626
- ISBN-13: 9780132145626
Sprache:
Englisch
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