Strong Language
The Fastest, Smartest, Cheapest Marketing Tool You're Not Using
(Sprache: Englisch)
A great brand voice grabs attention, persuades your audience, and builds loyalty. But as the number of brand channels explodes, organisations are finding it harder than ever to create a consistent, differentiated brand voice and express exactly what they...
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A great brand voice grabs attention, persuades your audience, and builds loyalty. But as the number of brand channels explodes, organisations are finding it harder than ever to create a consistent, differentiated brand voice and express exactly what they stand for.In Strong Language, international tone of voice expert Chris West walks you through the process of creating a compelling brand voice - and getting everyone to use it from day one.Discover the three levels that every brand voice operates on, and learn step-by-step how to create practical tone of voice guidelines, flex your brand voice for different situations, and get organisational support to create the change you want.Drawing on his experience working with hundreds of brands - including Alphabet's Moonshot Factory, Harry Winston, the world's biggest carmaker, and startups in fintech, edtech, and skincare - Chris West's Strong Language framework will guide you to the breakthrough voice you need to outsmart and outperform your competitors.
Autoren-Porträt von Chris West
Chris West is the Founding Partner of Verbal Identity, the world's most successful strategy agency specialising in the power of language. His firm has guided global and national brands, relaunches, and start-ups, from B2B and B2C to tech and luxury and everything in between, including LVMH, BASF, the John Lewis Partnership, Toms, and the global skincare growth brand Votary. A multi-award-winning copywriter, Chris also contributes to national newspapers and guest lectures at business schools. Chris lives in Oxford, England, with his wife, twins, and a handful of Siberian Forest cats. You can find him online at verbalidentity.com.
Bibliographische Angaben
- Autor: Chris West
- 280 Seiten, Maße: 14,5 x 22,2 cm, Gebunden, Englisch
- Verlag: Houndstooth Press
- ISBN-10: 1544523564
- ISBN-13: 9781544523569
- Erscheinungsdatum: 09.09.2021
Sprache:
Englisch
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