Superfandom - How Our Obsessions are Changing What We Buy and Who We Are
How Our Obsessions are Changing How We Buy and Who We Are
(Sprache: Englisch)
Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fandom. This book is an in-depth look at the influence of fans - societys alpha customers - on our lives and culture.
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Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fandom. This book is an in-depth look at the influence of fans - societys alpha customers - on our lives and culture.
Klappentext zu „Superfandom - How Our Obsessions are Changing What We Buy and Who We Are “
As fandom sheds its stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organisations - from traditional businesses to tech startups - direct, real-time access to their most devoted consumers, and its easy to forget that this access flows both ways. This is the new fandom-based economy: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. From Polaroid to Makers Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to and live in this rapidly expanding fan-driven economy.
Bibliographische Angaben
- Autoren: Zoe Fraade-Blanar , Aaron M. Glazer
- 2017, 336 Seiten, Maße: 24,4 cm, Gebunden, Englisch
- Verlag: Norton
- ISBN-10: 0393249956
- ISBN-13: 9780393249958
- Erscheinungsdatum: 21.03.2017
Sprache:
Englisch
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