Tangible Strategies for Intangible Assets
How to Manage and Measure Your Company's Brand, Patents, Intellectual Property, and Other Sources of Value
Intangible assets, such as brands, patents, and intellectual capital are the measures of corporate wealth. This book explains the various techniques in measuring and managing intangibles. It explains management disciplines like Balanced Scorecard, and also...
Leider schon ausverkauft
versandkostenfrei
Buch
46.87 €
23 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Tangible Strategies for Intangible Assets “
Intangible assets, such as brands, patents, and intellectual capital are the measures of corporate wealth. This book explains the various techniques in measuring and managing intangibles. It explains management disciplines like Balanced Scorecard, and also demonstrates how companies are getting maximum advantage from all their intangible assets.
Klappentext zu „Tangible Strategies for Intangible Assets “
Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.
Autoren-Porträt von John Berry
JOHN BERRY is a management consultant and the inventor of several management methodologies, including EVO-Economic Value from Offshoring, a comprehensive, process-driven set of Web-based tools that help organizations plan, financially model, and execute offshoring initiatives and manage them for value. EVO is based upon this book. Berry is also the author of Tangible Strategies for Intangible Assets, published in 2004, and a former columnist for both InternetWeek and Computerworld. He can be reached at according2jb@earthlink.net.
Bibliographische Angaben
- Autor: John Berry
- 2005, 325 Seiten, Maße: 15,9 x 23,8 cm, Gebunden, Deutsch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071412867
- ISBN-13: 9780071412865
- Erscheinungsdatum: 30.11.2004
Kommentar zu "Tangible Strategies for Intangible Assets"
0 Gebrauchte Artikel zu „Tangible Strategies for Intangible Assets“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Tangible Strategies for Intangible Assets".
Kommentar verfassen