Technology Ventures
From Idea to Enterprise. International Student Edition
(Sprache: Englisch)
For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest...
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For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment.
The extensive features in this edition include:
Expanded coverage of customer engagement, the customer development process and the latest insights on business model design.
Special attentionto university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech.
Enhanced organisation of key topics, including intellectual property, the new venture organisation, and marketing and sales.
Extensive web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
Inhaltsverzeichnis zu „Technology Ventures “
Part I: Venture Opportunity and StrategyChapter 1: The Role and Promise of Entrepreneurship
Chapter 2: Opportunities
Chapter 3: Vision and the Business Model
Chapter 4: Comptetive Strategy
Chapter 5: Innovation Strategies
Part II: Concept Development and Venture Formation
Chapter 6: The Business Story and Plan
Chapter 7: Risk and Return
Chapter 8: Creativity and Product/Service Developement
Chapter 9: Marketing and Sales
Chapter 10: Types of Ventures
Part III: Organizations, Operations, and Intellectual Property
Chapter 11: Intellectual Property
Chapter 12: The New Enterprise Organization
Chapter 13: Acquiring and Organizing Resources
Chapter 14: Management of Operations
Chapter 15: Acquisitions and Global Expansion
Part IV: Financing and Leading the Enterprise
Chapter 16: Profit and Harvest
Chapter 17: The Financial Plan
Chapter 18: Sources of Capital
Chapter 19: Deal Presentations and Negotiations
Chapter 20: Leading Ventures to Success
Autoren-Porträt von Thomas H. Byers, Richard C. Dorf, Andrew J. Nelson
Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators.Richard C. Dorf is Professor of Electrical Engineering and Professor of Management at the University of California, Davis. He is the co-founder of six technology firms and was recently elected a Fellow Member in The American Society for Engineering Education (ASEE) in recognition of his outstanding contributions to the Society.
Bibliographische Angaben
- Autoren: Thomas H. Byers , Richard C. Dorf , Andrew J. Nelson
- 2014, 4th Ed., 704 Seiten, Maße: 18,9 x 23,1 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Higher Education
- ISBN-10: 1259252752
- ISBN-13: 9781259252754
Sprache:
Englisch
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