The 30 Day MBA in International Business
Your Fast Track Guide to Business Success
(Sprache: Englisch)
Access the international business skills taught at top business schools with this thorough grounding on international trade.
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Produktinformationen zu „The 30 Day MBA in International Business “
Access the international business skills taught at top business schools with this thorough grounding on international trade.
Klappentext zu „The 30 Day MBA in International Business “
As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, Shell, Innocent Drinks, Ford, Match.com and Ryanair, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. The 30 Day MBA in International Business covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management.
The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well as an online list of sources to keep you informed on all the key business issues.
Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.
Inhaltsverzeichnis zu „The 30 Day MBA in International Business “
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- Chapter - 0: List of Tables
- Chapter - 0: List of Figures
- Chapter - 0: Introduction
- Chapter - 01: Introduction to international business;
- Chapter - 02: The international business environment;
- Chapter - 03: Global business strategy;
- Chapter - 04: International marketing strategy;
- Chapter - 05: Finance and accounting;
- Chapter - 06: Managing the international organization;
- Chapter - 07: Human resource management;
- Chapter - 08: Selecting and maintaining global strategic partners;
- Chapter - 09: Ethics and social responsibility in the global marketplace;
- Chapter - 10: Entrepreneurship;
- Chapter - 11: Preparing the international business growth plan budget;
- Chapter - 12: Other central subjects
Autoren-Porträt von Colin Barrow
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.
Bibliographische Angaben
- Autor: Colin Barrow
- 2016, 2. Aufl., 352 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749475420
- ISBN-13: 9780749475420
- Erscheinungsdatum: 06.01.2016
Sprache:
Englisch
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