The 30 Day MBA
Your Fast Track Guide to Business Success
(Sprache: Englisch)
The 30 Day MBA provides explanations, analysis, case studies and examples to give you all the relevant knowledge and skills that an MBA graduate possesses. Including links to free resources and information on how to calculate your break-even point,...
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Produktdetails
Produktinformationen zu „The 30 Day MBA “
The 30 Day MBA provides explanations, analysis, case studies and examples to give you all the relevant knowledge and skills that an MBA graduate possesses. Including links to free resources and information on how to calculate your break-even point, it gives you 90% of the value of an MBA at 0.0001% of the cost.
Klappentext zu „The 30 Day MBA “
Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others.
Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.
Inhaltsverzeichnis zu „The 30 Day MBA “
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- Chapter - 00: Introduction;
- Chapter - 01: Accounting;
- Chapter - 02: Finance;
- Chapter - 03: Marketing;
- Chapter - 04: Organizational behaviour;
- Chapter - 05: Business history;
- Chapter - 06: Business law;
- Chapter - 07: Economics;
- Chapter - 08: Entrepreneurship;
- Chapter - 09: Ethics and social responsibility;
- Chapter - 10: Operations management;
- Chapter - 11: Quantitative and qualitative research and analysis;
- Chapter - 12: Strategy
Autoren-Porträt von Colin Barrow
Barrow, ColinFollowing a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.
As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.
Bibliographische Angaben
- Autor: Colin Barrow
- 2013, 3. Aufl., 336 Seiten, mit Abbildungen, Maße: 15,9 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749469900
- ISBN-13: 9780749469900
- Erscheinungsdatum: 26.07.2013
Sprache:
Englisch
Rezension zu „The 30 Day MBA “
"A great refresher and would also work as a primer for prospective students. Working through this book and tests should help you sound like an MBA and probably even pass for one!" Customer review "I've always had that niggling feeling that I'm missing some key concepts and ideas that could really help me. The book is simple and concise and covers everything in exactly the level of detail I need, to fill in those missing gaps." Customer review
Pressezitat
"The bottom line is: buy this book and save £100,000 on attending a two-year MBA programme. Every manager will gain useful insights from this book and it will no doubt fast-track less experienced managers' careers." Andrew Macy FCMI Professional Manager
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