The Acculturation Process of Middle Income U.S. Hispanics
A Marketing Perspective
(Sprache: Englisch)
Research on the Hispanic population has attracted theattention of marketing practitioners. The estimatedpurchasing power of Hispanics represents substantialopportunity, especially for those depending on salesgrowth. This work seeks to provide the reader...
Leider schon ausverkauft
versandkostenfrei
Buch
59.00 €
29 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „The Acculturation Process of Middle Income U.S. Hispanics “
Klappentext zu „The Acculturation Process of Middle Income U.S. Hispanics “
Research on the Hispanic population has attracted theattention of marketing practitioners. The estimatedpurchasing power of Hispanics represents substantialopportunity, especially for those depending on salesgrowth. This work seeks to provide the reader with abroad understanding of the importance ofacculturation as a tool for developing successfulmarketing strategies for the U.S. Hispanic market.This book describes a research study that developsand tests a model to examine the acculturationprocess of middle income Hispanics in the UnitedStates. The intention is to understand the changes inlanguage preferences, ethnic identification, andvalues of Hispanics while adapting to the Americanculture. The study also examines the subsequentchanges of Hispanics consumer behavior, mediapreferences, and loyalty as a result of theacculturation process, and explores possibledifferences across nationalities, gender, education,and income. Additionally, the work presented suggestsa segmentation scheme based on acculturation.
Autoren-Porträt von Cecilia M. O. Alvarez
Alvarez Cecilia M. O.Cecilia Alvarez was born and raised in Mexico where she concludedher Bachelor's degree in Actuarial Sciences and an MBA at ITAM.She completed a doctorate degree in Business Administration atFlorida International University. Currently her researchinterests are related to Hispanic consumer behavior and languagechoice in advertising.
Bibliographische Angaben
- Autor: Cecilia M. O. Alvarez
- 2008, 144 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: VDM Verlag Dr. Müller e.K.
- ISBN-10: 3639081064
- ISBN-13: 9783639081060
Sprache:
Englisch
Kommentar zu "The Acculturation Process of Middle Income U.S. Hispanics"
0 Gebrauchte Artikel zu „The Acculturation Process of Middle Income U.S. Hispanics“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "The Acculturation Process of Middle Income U.S. Hispanics".
Kommentar verfassen