The Attention Economy
Understanding the New Currency of Business
(Sprache: Englisch)
A business guide telling individuals and organisations how to give and how to gain attention.
Leider schon ausverkauft
versandkostenfrei
Buch
13.60 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „The Attention Economy “
A business guide telling individuals and organisations how to give and how to gain attention.
Klappentext zu „The Attention Economy “
In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business:
1) measuring attention
2) understanding the psychobiology of attention
3) using attention technologies to structure and protect attention
4) adapting lessons from traditional attention industries like advertising
Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.
Inhaltsverzeichnis zu „The Attention Economy “
1 A New Perspective on Business: Welcome to the Attention Economy2 Attention, the Story So Far: What Attention Is and Isn't
3 Doing a Number on You: The Measurement of Attention
4 From Amoebas to Apes: The Psychobiology of Attention
5 Luddites Beware: Attention Technologies
6 The Hidden Persuaders: Lessons from the Attention Industries
7 Eyeballs and Cyber Malls: E-Commerce and Attention
8 Command Performance: Leadership and Attention
9 Focused Choices and Global Resources: Strategy and Attention
10 Off the Org Chart: Organizational Structure and Attention
11 "You've Got (Lots and Lots of) Mail" : Managing Information, Knowledge, and Attention
12 From Myopia to Utopia: The Future of the Attention Economy
Autoren-Porträt von Thomas H. Davenport, John C. Beck
Thomas H. Davenport is the President's Distinguished Chair at Babson College and a research fellow at the MIT Center for Digital Business.
Bibliographische Angaben
- Autoren: Thomas H. Davenport , John C. Beck
- 2002, Repr., 272 Seiten, Maße: 18,9 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Harvard Business School Press
- ISBN-10: 1578518717
- ISBN-13: 9781578518715
Sprache:
Englisch
Rezension zu „The Attention Economy “
"Getting the Attention You Need," Davenport and Beck. (August/September 2000); "Putting the Enterprise Into the Enterprise System" (July/August 1998); "Saving ITs Soul" (March/April 1994)
Kommentar zu "The Attention Economy"
0 Gebrauchte Artikel zu „The Attention Economy“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "The Attention Economy".
Kommentar verfassen