The Battle to Do Good: Inside McDonald's Sustainability Journey
(Sprache: Englisch)
In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity,...
Leider schon ausverkauft
versandkostenfrei
Buch
20.50 €
Produktdetails
Produktinformationen zu „The Battle to Do Good: Inside McDonald's Sustainability Journey “
Klappentext zu „The Battle to Do Good: Inside McDonald's Sustainability Journey “
In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability. This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonald's off guard. Langert chronicles the highs and lows that McDonald's experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International. Packed with first-hand anecdotes, interviews with key McDonald's executives and NGO leaders, and scores of lessons learned, The Battle to Do Good is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage today's societal issues to make the business stronger, more relevant, and more profitable.
Inhaltsverzeichnis zu „The Battle to Do Good: Inside McDonald's Sustainability Journey “
Introduction. From Defense to Offense Chapter 1. The Battle Against Waste Chapter 2. The Battle for Farm Animals Chapter 3. The Battle of Extremism: McCruelty Chapter 4. The Battle to Be Proactive Chapter 5. The Battle of the Waistline and Brand Health Chapter 6. The Battle for a Sustainable Supply Chain Chapter 7. The Battle for Values Chapter 8. The Battle Goes to the Board Room Chapter 9. The Battle for the Amazon Rainforest Chapter 10. The Battle to Make a Pig's Life Better Chapter 11. The Battle for Better Beef Chapter 12. The Battle to Lead Both Business and Society
Bibliographische Angaben
- Autor: Bob Langert
- 280 Seiten, Maße: 15,9 x 23,6 cm, Gebunden, Englisch
- Verlag: EMERALD GROUP PUB
- ISBN-10: 1787568164
- ISBN-13: 9781787568167
- Erscheinungsdatum: 19.01.2019
Sprache:
Englisch
Kommentar zu "The Battle to Do Good: Inside McDonald's Sustainability Journey"
0 Gebrauchte Artikel zu „The Battle to Do Good: Inside McDonald's Sustainability Journey“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "The Battle to Do Good: Inside McDonald's Sustainability Journey".
Kommentar verfassen