The Best Digital Marketing Campaigns in the World II.Pt.2
(Sprache: Englisch)
Learn important business lessons for your advertising or marketing career from this international collection of successful digital marketing campaigns.
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Learn important business lessons for your advertising or marketing career from this international collection of successful digital marketing campaigns.
Klappentext zu „The Best Digital Marketing Campaigns in the World II.Pt.2 “
In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America.Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.
Inhaltsverzeichnis zu „The Best Digital Marketing Campaigns in the World II.Pt.2 “
- Section - ONE: Digital marketing is dead - no it's alive - no it's all integrated now... eh?
... mehr
Section - TWO: What's next?
- Chapter - 01: Case study 1 Volkswagen BlueMotion Roulette
- Chapter - 02: Case study 2 How Social Saved Water
- Chapter - 03: Case study 3 Oxford and Cambridge Boat Race
- Chapter - 04: Case study 4 Faktum Hotels
- Chapter - 05: Case study 5 JetBlue Getaways
- Chapter - 06: Case study 6 Heinz Beanz for Grown Upz
- Chapter - 07: Case study 7 Harley-Davidson's Open Road Festival
- Chapter - 08: Case study 8 McDonald's. Our Food. Your Questions
- Chapter - 09: Case study 9 Heathrow Boutique
- Chapter - 10: Case study 10 Activia
- Chapter - 11: Case study 11 Deutsche Telekom
- Chapter - 12: Case study 12 Nike 10k Run
- Chapter - 13: Case study 13 Red Bull Stratos
- Chapter - 14: Case study 14 Chickasaw Country
- Chapter - 15: Case study 15 Barclaycard 'Toys Unleashed'
- Chapter - 16: Case study 16 Avaya
- Chapter - 17: Case study 17 Bodyform
- Chapter - 18: Case study 18 Koozai
- Chapter - 19: Case study 19 KWV 3 Brandy
- Chapter - 20: Case study 20 Britain's Best Office Dog
- Chapter - 21: Case study 21 Ikea: Moving the Store
- Chapter - 22: Case study 22 Green for Go!
- Chapter - 23: Case study 23 The Tweet Shop
- Chapter - 24: Case study 24 O2 Rugby
- Chapter - 25: Case study 25 Samsung Facebook Activation
- Chapter - 26: Case study 26 Lufthansa Boeing 747-8
- Chapter - 27: Case study 27 Fortnum & Mason
- Chapter - 28: Case study 28 Louisville Slugger
- Chapter - 29: Case study 29 Screwfix
- Chapter - 30: Case study 30 Polowers
- Chapter - 31: Case study 31 Peugeot: Let Your Body Drive
- Chapter - 32: Case study 32 Hobart: Get Back to Scratch
- Chapter - 33: Case study 33 Freshersfields.com
- Chapter - 34: Case study 34 Naturevalleytrailview.com
- Chapter - 35: Case study 35 'The Walking Dead' Kill Count
- Chapter - 36: Case study 36 8a Store
- Chapter - 37: Case study 37 UEFA Europa League
- Chapter - 38: Case study 38 Digicel
- Chapter - 39: Case study 39 Axe Wingman
- Chapter - 40: Case study 40 BBC Africa
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Autoren-Porträt von Damian Ryan
Damian Ryan is a pioneer of digital. Based in London, UK, he started out as a media innovator with over 50 magazines under his belt and became one of the first individuals globally to start placing banner ads on websites back in the early 90s. He created ICAN, the UK and Ireland's first digital marketing agency, in 1997 and following the 'proverbial pivot' in 2005, went on to become a corporate finance advisor for leading marcomms, martech and media organizations. He is now Head of Media and Technology Mergers and Acquisitions for BDO, one of the largest professional services firms in the world. Ryan has written eight books published by Kogan Page, including the bestselling Understanding Digital Marketing. He was awarded The Golden Spider Award for Outstanding Contribution to the Digital Sector in 2019, further cementing his influence as a global commentator on all things digital.
Bibliographische Angaben
- Autor: Damian Ryan
- 2014, 272 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749469684
- ISBN-13: 9780749469689
- Erscheinungsdatum: 20.02.2014
Sprache:
Englisch
Pressezitat
"The economic and social turbulence created by internet opportunities have brought an entirely new level of confusion, even for those like investors, marketers, publishers and service providers for whom understanding is mission critical. Damian Ryan clarifies without over-simplification and cuts through the jargon to show what can be done with digital tools in creative hands." Richard Eyre CBE, Chairman of the Internet Advertising Bureau UK
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