The Business Environment
(Sprache: Englisch)
Offers a comprehensive introduction to the factors at work in a business environment, both within the organizations and in the wider environment in which businesses operate. This book includes chapters on; political environment, social and demographic...
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Offers a comprehensive introduction to the factors at work in a business environment, both within the organizations and in the wider environment in which businesses operate. This book includes chapters on; political environment, social and demographic environment, organizational objectives, types of organization, and the competitive environment.
Autoren-Porträt von Adrian Palmer, Bob Hartley
Adrian Palmer is Professor of Marketing at the University of Wales, Swansea. Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK.
Bibliographische Angaben
- Autoren: Adrian Palmer , Bob Hartley
- 2009, 6th revised edition, mit zahlreichen farbigen Abbildungen, Maße: 19 x 24,3 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Higher Education
- ISBN-10: 007711972X
- ISBN-13: 9780077119720
Sprache:
Englisch
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