The Business Plan Workbook
A Step-By-Step Guide to Creating and Developing a Successful Business
(Sprache: Englisch)
Form an effective business plan for ventures and expansions using proven methodologies and practical resources.
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Produktinformationen zu „The Business Plan Workbook “
Form an effective business plan for ventures and expansions using proven methodologies and practical resources.
Klappentext zu „The Business Plan Workbook “
One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance.This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning.
Inhaltsverzeichnis zu „The Business Plan Workbook “
- Section - ONE: Strategy and Purpose;
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- Chapter - 01: Coming Up with a Winning Idea For Your Business Plan;
- Chapter - 02: Strategy - the Big Picture;
- Chapter - 03: You and Your Team;
- Section - TWO: Market Research;
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- Chapter - 04: Researching Customers;
- Chapter - 05: Researching Competitors;
- Chapter - 06: A Plan For Market Research;
- Section - THREE: Competitive Marketing Strategies;
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- Chapter - 07: Products and/or Services;
- Chapter - 08: Pricing;
- Chapter - 09: Advertising and Promotion;
- Chapter - 10: Place and Distribution;
- Chapter - 11: People, Process and Physical Environment;
- Chapter - 12: Competing Online;
- Section - FOUR: Operations and Staffing;
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- Chapter - 13: The Selling Methods Plan;
- Chapter - 14: Making, Outsourcing and Supplies;
- Chapter - 15: People and Related Matters;
- Chapter - 16: Legal and Regulatory Factors;
- Chapter - 17: Office Systems;
- Section - FIVE: Forecasting Results;
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- Chapter - 18: The Sales Forecast;
- Chapter - 19: Cash-Flow Projections;
- Chapter - 20: The Profit and Loss Account;
- Chapter - 21: The Balance Sheet;
- Chapter - 22: Break-Even Analysis;
- Chapter - 23: Reviewing Financing Requirements and Options;
- Chapter - 24: Stress Testing Your Business Projections;
- Section - SIX: Business Controls;
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- Chapter - 25: Financial Controls;
- Chapter - 26: Sales and Marketing Controls;
- Chapter - 27: Other Business Controls;
- Chapter - 28: Planning For Growth;
- Section - SEVEN: Writing Up and Presenting Your Business Plan;
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- Chapter - 29: Writing Up and Presenting Your Business Plan
Autoren-Porträt von Colin Barrow, Paul Barrow, Robert Brown
Barrow, ColinFollowing a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.
As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics. Barrow, PaulPaul Barrow is an author, a Visiting Professor at Cranfield, and also a consultant advising SMEs on growth strategies. Brown, RobertRobert Brown directed the Graduate Enterprise Programme at Cranfield School of Management, where he also led 3 MBA courses on entrepreneurship. He remains a Visiting Fellow at Cranfield, writing cases on business start-ups and growth. He is a three-time winner, with MBA Teams of the European Foundation for Management Development's Best Case on Entrepreneurship award.
Bibliographische Angaben
- Autoren: Colin Barrow , Paul Barrow , Robert Brown
- 2018, 9. Aufl., 376 Seiten, Maße: 15,6 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 074948179X
- ISBN-13: 9780749481797
- Erscheinungsdatum: 02.02.2018
Sprache:
Englisch
Pressezitat
"Unlike many books on this topic, full of practical and professional advice" Professional Manager
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