The Campaign
(Sprache: Englisch)
The author illustrates how leadership ideas can be put into practical action through top management teams, and addresses group dynamics in the context of big company campaigns. He argues that an organization must remain flexible and creative, and empower...
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The author illustrates how leadership ideas can be put into practical action through top management teams, and addresses group dynamics in the context of big company campaigns. He argues that an organization must remain flexible and creative, and empower its members, committing them to a shared purpose .
Klappentext zu „The Campaign “
The author of the bestselling book Purpose shows how Purpose is activated by management teams to achieve a campaign's biggest goals
Bibliographische Angaben
- Autor: Nikos Mourkogiannis
- 2012, 256 Seiten, Maße: 24,6 cm, Gebunden, Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 0230605311
- ISBN-13: 9780230605312
Sprache:
Englisch
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