The Colonial Discourse in Post-Colonial Postcards

The art of photography that is employed in the production of postcards is one of the new media forms that has the ability to change perception, change the structure of society and could be as manipulated as any other form of representation. Since its uses are different, the purposes that photography is made to serve also are different. In this context, postcards are seen as significant social and political agents with the ability to influence community perceptions. Their influence can seriously impact on minorities and other groups, particularly Moroccan women, by subjecting them to exclusionary pressures by indicating that they embrace "alien" and "oriental" characteristics which do not correspond with the values of mainstream Western cultures. This book addresses the politics behind postcard's representations of Moroccan women through a deep analysis of a number of colonial and post-colonial postcards. The book unveils the projection of the representation of Moroccan women through these postcards. It also attempts to discuss how the function of colonial postcards is still kept and used to serve the colonial discourse in the post-colonial era.