The Cult of Customer Excellence
How to Build a Truly Customer-Centric Culture
(Sprache: Englisch)
The essential guide to achieving devout and loyal customers.
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The essential guide to achieving devout and loyal customers.
Klappentext zu „The Cult of Customer Excellence “
In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that customer service and product quality are fundamental to maintaining a competitive advantage. These organizations have incredibly strong, inspirational and charismatic leaders with strong culture and behavioural norms or even rules that guide everyone how to function within the organization. They think that their way is the only way! This book explains how the environment and culture created in some of the world's greatest customer-focused companies resembles the mindset created by a cult. It is by understanding the "anatomy" of such companies that we, too, can embark upon a journey of customer excellence within our companies.
Bibliographische Angaben
- Autor: Oke Eleazu
- 2016, 224 Seiten, Maße: 22,1 cm, Kartoniert (TB), Englisch
- Verlag: LID Publishing
- ISBN-10: 1910649546
- ISBN-13: 9781910649541
Sprache:
Englisch
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