The development of marketing strategies in social awareness campaigns
(Sprache: Englisch)
This book explores the transformation of advertising as a result of technological progression and it's influence on society. Its compares and contrasts the modern (rational, logical, truthful, sincere) manner of advertising in the 1950s with postmodern...
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This book explores the transformation of advertising as a result of technological progression and it's influence on society. Its compares and contrasts the modern (rational, logical, truthful, sincere) manner of advertising in the 1950s with postmodern (irrational, ironic, sly, complex) adverts of recent past. It specifically looks into social awareness advertisement including road safety, mental health and body image campaigns.
Bibliographische Angaben
- Autor: Stephanie Joshi
- 2016, 52 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659886882
- ISBN-13: 9783659886881
Sprache:
Englisch
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