The Eleventh Commandment
An Introduction to Religio-Marketing
(Sprache: Englisch)
There are several factors that influence a consumer's behavior. While religion and religiosity levels are not the sole determinants, they play a significant role in the overall consumption process and hence deserves attention. Religion, to the common man,...
Leider schon ausverkauft
versandkostenfrei
Buch
49.00 €
24 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „The Eleventh Commandment “
Klappentext zu „The Eleventh Commandment “
There are several factors that influence a consumer's behavior. While religion and religiosity levels are not the sole determinants, they play a significant role in the overall consumption process and hence deserves attention. Religion, to the common man, is a path that leads him to God and lays down certain guidelines on the norms of acceptable behavior. This book, therefore, provides an insight into the world of religio-marketing and explores the dual approaches: (1) when religion of consumers shape marketing decisions and (2) when marketing concepts are used to market 'religion' as a product. This book not only provides insights for marketers on religio-marketing; but should appeal to a wider audience since religion touches everybody's lives.
Bibliographische Angaben
- Autor: Mallika Nawal
- 2009, 104 Seiten, Maße: 15 x 22 cm, Kartoniert (TB), Englisch
- Verlag: VDM Verlag Dr. Müller
- ISBN-10: 3639133803
- ISBN-13: 9783639133806
Sprache:
Englisch
Kommentar zu "The Eleventh Commandment"
0 Gebrauchte Artikel zu „The Eleventh Commandment“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "The Eleventh Commandment".
Kommentar verfassen