Smith, G: The feminisation of public relations
(Sprache: Englisch)
There I was: a lone male among more than 30 females. Then it suddenly hit me. I was an oddity - a male in a female profession, public relations. Women outnumber men three to one, and the figure is increasing. But why is this happening? This landmark study...
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There I was: a lone male among more than 30 females. Then it suddenly hit me. I was an oddity - a male in a female profession, public relations. Women outnumber men three to one, and the figure is increasing. But why is this happening? This landmark study focuses on the PR profession in Australia (and includes data from other countries). With surveys, interviews and focus groups of students at four universities and communicators from all areas of the profession, this work considers what the long-term effects of this global trend might be.
Autoren-Porträt von Greg Smith
Dr. Greg Smith spent 17 years as a journalist on daily papers inAustralia and South Africa before working in public relations forvarious organisations, including the Australian Army, Air Forceand the Sydney Olympics. He has taught communications at threeAustralian universities and runs his own consultancy, theprlab.com.au
Bibliographische Angaben
- Autor: Greg Smith
- 304 Seiten, Maße: 15 x 22 cm, Kartoniert (TB), Englisch
- Verlag: VDM Verlag
- ISBN-10: 363916475X
- ISBN-13: 9783639164756
- Erscheinungsdatum: 08.12.2009
Sprache:
Englisch
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