The Framing of Inflation by the Ethiopian Print Media

A subject of public concern can be presented in diverse ways and the difference in presentation shape opinion towards the issue. As inflation is important economic issue, media is interested on how the issue has to be presented. The public also relay on media's information either from newspaper or broadcast platforms. Media is thus responsible to inform the public about relevant and necessary information including economic issues. This work attempted to find out how print media in Ethiopia framed inflation during its peak ever experienced in the country. As a result of inclusion, emphasis and exclusion of information, the newspapers considered found to be having difference in framing inflation. The polarized framing of inflation left the public in bewilderment. The findings of this work will serve as vital piece in contributing to knowledge and information generated in the field which have wider consequence on public's perception of inflation. The work will have vital input for people working in print media and covering inflation and economy or else others who seek to probe into the way media frame.