The Hidden Power of Your Customers

and find the hidden power of your customers. Winning strategies to keep your existing customers coming back
A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset--and boost your business--by tapping into The Hidden Power of Your Customers.
Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers--their least expensive, most easily acquired sales--to slip away. Don't let this happen to you!
Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues).
Reveals four keysto success: relevant marketing, orchestrated customer experience, customer-focused culture, and killer customer service
Details a fundamental shift that needs to take place in how businesses treat their existing customers
The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego Praise for The Hidden Power of Your Customers
"At Zappos, we found that the more we invested in the customer, the more loyal they were, and the more we grew from word of mouth. Today, we take most of the money we would have spent on paid marketing or advertising and invest it into the customer experience instead. The Hidden Power of Your Customers explains why this works and why all companies should think this way."-Tony Hsieh, CEO, Zappos.com, Inc., New York Times bestselling author of Delivering Happiness
"Your customers do have power, and here's a great primer full of practical advice and how-to tips for unlocking that power and using it to grow your business from Becky Carroll, a practitioner who's always worked on the leading edge of customer service!"-Don Peppers and Martha Rogers, PhD, coauthors of Rules to Break & Laws to Follow
"For anyone who has ever wanted to focus less on sales, get better customers, and make more money in the process, this book gives you a road map to make it all happen." -Rohit Bhargava, EVP at Ogilvy, author of Personality Not Included
"This book is a must-read for every business that wants to unleash the true value of their customers. Becky Carroll is explicit in articulating the business value of customer advocacy and how it will drive business results for every organization regardless of the size, industry, and vertical."-Michael Brito, Vice President, Edelman Digital, author of Smart Business, Social Business
"You'll learn how to refocus your energy toward boosting sales by taking care of the people you need to impress the most-your current customers. The principles found in Becky's blog 'Customers RO