The Innovator's Guide to Growth
Putting Disruptive Innovation to Work. Forew. by Clayton M. Christensen
(Sprache: Englisch)
Achieving growth through innovation seems so difficult. Almost every company struggles to achieve positive returns on its innovation investment. Some simply lack the tools to make innovation part of everyday practice.
As Ghristensen knows, the idea of...
As Ghristensen knows, the idea of...
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Achieving growth through innovation seems so difficult. Almost every company struggles to achieve positive returns on its innovation investment. Some simply lack the tools to make innovation part of everyday practice.
As Ghristensen knows, the idea of Innovation can be very different from its practice. That's where "The Innovator's Guide to Growth Steps" in. The book's four authors - Ghristensen's colleagues - have deep experience helping dozens of companies create innovation-driven growth. They detail market-tested approaches that allow readers to create new growth businesses and make the pursuit of growth through Innovation systematic.
The authors will help you see - and overcome - the traps that stand in the way of successful Innovation, presenting frameworks, tools, and templates that will help innovators."
As Ghristensen knows, the idea of Innovation can be very different from its practice. That's where "The Innovator's Guide to Growth Steps" in. The book's four authors - Ghristensen's colleagues - have deep experience helping dozens of companies create innovation-driven growth. They detail market-tested approaches that allow readers to create new growth businesses and make the pursuit of growth through Innovation systematic.
The authors will help you see - and overcome - the traps that stand in the way of successful Innovation, presenting frameworks, tools, and templates that will help innovators."
Klappentext zu „The Innovator's Guide to Growth “
More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.
With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:
Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action
Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.
Autoren-Porträt von Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield
Mark Johnson is co-founder and Chairman of Innosight, an innovation-based consulting, research, and executive training firm focused on helping companies and institutions innovate for new growth and transformation. His consulting experience covers a broad range of Fortune 500 companies in industries such as consumer packaged goods, healthcare, commercial enterprise IT, energy, automotive, and aerospace/defense. Mark's international resume includes leadership in advising Singapore's government on innovation and entrepreneurship.
Bibliographische Angaben
- Autoren: Scott D. Anthony , Mark W. Johnson , Joseph V. Sinfield
- 2008, 320 Seiten, Maße: 24,638 cm, Leinen, Englisch
- Verlag: Harvard Business Press
- ISBN-10: 1591398460
- ISBN-13: 9781591398462
- Erscheinungsdatum: 08.07.2008
Sprache:
Englisch
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