The Language of Success
Business Writing That Informs, Persuades, and Gets Results
(Sprache: Englisch)
Language is the medium of business. To be successful, we need to communicate effectively in writing. The Language of Success shows readers how to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations.
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Produktinformationen zu „The Language of Success “
Language is the medium of business. To be successful, we need to communicate effectively in writing. The Language of Success shows readers how to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations.
Klappentext zu „The Language of Success “
Language is the medium of business. To be successful, we need to communicate effectively not only when speaking but in writing as well.
Whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports, language gauges success. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate.
In The Language of Success, author Tom Sant helps you master the lost art of clear writing and:
eliminate ambiguities, jargon and grandiose claimsmaster proper paragraph structure so the message doesn't get muddledavoid misconstrued or misleading termswrite clear concise sentences that follow the "first time right rule"use e-mail professionally and efficientlycreate career-enhancing reports
This book shows you how to avoid common mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations.
Honest and authoritative, The Language of Success will gives you practical techniques to help you cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get your message heard.
Autoren-Porträt von Tom Sant
TOM SANT is a renowned proposal consultant, whose clients range from small entrepreneurial operations to Global 500 companies, including General Electric, Microsoft, Lucent, and Accenture. He is the creator of the world's most widely used proposal automation systems, ProposalMaster and RFPMaster.
Bibliographische Angaben
- Autor: Tom Sant
- 2008, SPE., 224 Seiten, Maße: 22,9 cm, Kartoniert (TB), Englisch
- Verlag: Amacom
- ISBN-10: 081447473X
- ISBN-13: 9780814474730
Sprache:
Englisch
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