The Long Tail
Why the Future of Business is Selling Less of More
(Sprache: Englisch)
THE LONG TAIL is both a powerful new economic force in the entertainment industry and perhaps the best lens on a big new trend in the business world overall: the economics of abundance. From supermarket shelves to advertising agencies, the rise of the niche...
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THE LONG TAIL is both a powerful new economic force in the entertainment industry and perhaps the best lens on a big new trend in the business world overall: the economics of abundance. From supermarket shelves to advertising agencies, the rise of the niche is changing everything, and causing us to rethink where our markets lie and how to get to them.
Bibliographische Angaben
- Autor: Chris Anderson
- 2006, XII, 238 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Harper Collins USA
- ISBN-10: 1401308600
- ISBN-13: 9781401308605
Sprache:
Englisch
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