The Male Body as Advertisement

Contents: Juan Rey: Much more than Bodies - María del Mar Rubio-Hernández/Javier Lozano Delmar: Mythical Bodies: Masculine Archetypes of Classical Mythology in Advertising - María del Mar Ramírez Alvarado: Naked Bodies, Clothed Bodies: Images of the Representation of the Other in the Context of the American Continent - Manuel Garrido-Lora: Dominant (and Dominated) Bodies: The Corporal Representation of Masculine Domination in Advertising - María Victoria Carrillo Durán: Body and Beauty: The Cult of the Male Body in the Printed Press - Carlos Fanjul Peyró/Cristina González Oñate: Obsessed Bodies: Influence of Advertising Male Models on Bigorexia - Salomé Sola-Morales: Consumption Bodies: Cult and Virtual Representation of Male Identity in Chile - Luis Alfonso Guadarrama/Jannet S . Valero: Body of Desire: Homoerotic Representation in Mexican Cable Television - Juan Rey: Combat Bodies: The Male Body in the Republican Posters of the Spanish Civil War - Francisco Perales Bazo: Body and Dictatorship: Masculinity in Post-War Spanish Cinema as Expression of Francoism - Víctor Hernández-Santaolalla: Bodies to Vote: The Representation of the Political Candidate in the Election Campaigns - David Selva Ruiz: Body Ch-Ch-Ch-Ch-Changes: Body, Identity and Stardom in David Bowie - Lucía Caro Castaño: Translated Bodies: The Hyper-Ritualization in the Representation of the Male Body among Spanish Youth in Social Networking Sites - Víctor Hernández-Santaolalla: Different Bodies, Different Men.

Juan Rey is a tenured professor in the Communication Studies Department at the University of Seville, Spain. He prepared his doctoral thesis «The representation of masculinity in advertising discourse» in the School of Social Communications at the Catholic University of the Sacred Heart in Milan, Italy, and presented it at the University of Seville, where he obtained the PhD Extraordinary Prize for his thesis. He also received a PhD in Spanish language and literature with a thesis on Manuel María del Mármol, which won the prestigious Focus Humanities Award. Rey has published widely on topics related to men and advertising, including his most recent books The Feigned Man and Advertising and Society: A Round Trip. He has lectured widely and has been a visiting professor in Italy, Mexico, Venezuela, Chile, Ecuador, and Argentina.