The management and role of library e-presence
(Sprache: Englisch)
This study investigated the practice of library web site (LWS) management, seeking crucial factors for the formatted of the identified management approaches. The LWS role was set as a crucial aspect and it was reviewed and examined with the LWS management...
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This study investigated the practice of library web site (LWS) management, seeking crucial factors for the formatted of the identified management approaches. The LWS role was set as a crucial aspect and it was reviewed and examined with the LWS management approaches. The a priori limited LWS role in the terms of the serving/marketing perspective seemed that it operated harmoniously with the quite poor management practices, operating usually the LWS publishing as a project under a possible one-off cycle perspective, and the relatively poor understanding of the web publishing on behalf of library web managers or library administration. The investigation of the context brought out a crucial factor - the involvement of the parent institution in the management of the LWS -, which was not taken into account by previous studies and to this initial research design; whilst it seems essential for the understanding of the practice.
Bibliographische Angaben
- Autor: Ioanna Zorba
- 2016, 440 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659859737
- ISBN-13: 9783659859731
Sprache:
Englisch
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