The Management of Strategy:Concepts, International Edition
(Sprache: Englisch)
THE MANAGEMENT OF STRATEGY: CONCEPTS, 8e, International Edition, is a comprehensive Strategic Management text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough, up-to-date, and relevant business...
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THE MANAGEMENT OF STRATEGY: CONCEPTS, 8e, International Edition, is a comprehensive Strategic Management text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this trusted business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online learning tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library that makes in-depth research simple. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model to illustrate how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples and outstanding figures and models to give students an effective overview of critical issues they will confront as rising professionalsin today's evolving business environment.
Inhaltsverzeichnis zu „The Management of Strategy:Concepts, International Edition “
Part I: STRATEGIC MANAGEMENT INPUTS.1. What is Strategic Management?
2. Exploring the External Environment: Competition and Opportunities.
3. Examining the Internal Organization: Activities, Resources, and Capabilities.
Part II: STRATEGIC ACTIONS: STRATEGY FORMULATION.
4. Building and Sustaining Competitive Advantage.
5. Strategy at the Business Level.
6. Corporate-Level Strategy.
7. Acquisition and Restructuring Strategies.
8. International Strategy.
9. Cooperative Strategy.
Part III: STRATEGIC ACTIONS: STRATEGY IMPLEMENTATION.
10. Corporate Governance.
11. Organizational Structure and Controls.
12. Strategic Leadership.
13. Strategic Entrepreneurship.
Bibliographische Angaben
- Autoren: Michael Hitt , R. Duane Ireland , Robert E. Hoskisson
- 2008, 8th ed., 512 Seiten, Kartoniert (TB), Englisch
- Verlag: Cengage Learning Services
- ISBN-10: 0324581300
- ISBN-13: 9780324581300
Sprache:
Englisch
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