The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
(Sprache: Englisch)
Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive...
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Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. They also discover the pay off of big-picture thinking, focusing on what works not what's hot—ultimately, creating a long-term plan for marketing success. - Addresses two to the most common queries among new business owners and entrepreneurs—How do I write a winning marketing plan? and Is there a sample marketing plan I can reference? - Provides 12 steps for developing a marketing plan that an outside consultant would charge $5,000 to $10,000 to create - Includes practical, utterly pragmatic, battle-tested marketing tactics proven to work in the real world - Covers new marketing technologies and current trends
Inhaltsverzeichnis zu „The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar “
IntroductionStep 1: Harness the Power of Vision
Step 2: Decide What Business You're In
Step 3: Get to Know Everything About Your Ideal Client
Step 4: Who Is the Competition?
Step 5: Strategize: Position Your Business
Step 6: Build Out Your Product Line or Service Menu
Step 7: Assess Your Tactics
Step 8: Integrate Online and Offline Marketing
Step 9: Put Your Measurements in Place
Step 10: Write Your Plan
Step 11: Work It!-Implementation
Step 12: Review and Troubleshoot Your Plan
Appendix
Marketing Plan Format
Resources
Autoren-Porträt von Robert W. Bly
Robert Bly is an author, copywriter, consultant, trainer, and seminar leader. He has written more than 100 articles and forty-five books, including 'Secrets of a Freelance Writer', 'The Elements of Technical Writing', and 'The Elements of Business Writing'. His articles have appeared in such publications as Cosmopolitan, New Jersey Monthly, and Writer's Digest. He has been a featured speaker at writers' conferences nationwide.
Bibliographische Angaben
- Autor: Robert W. Bly
- 2010, 334 Seiten, Kartoniert (TB), Englisch
- Verlag: Entrepreneur Press
- ISBN-10: 1599183625
- ISBN-13: 9781599183626
Sprache:
Englisch
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